Lion Star Academy

Lion Star Academy (formerly known as Abi’s Place) offers a loving environment and specialised learning for extraordinary students to discover their unique gifts. The school sought a complete organisational rebrand to revitalise and elevate the brand. They needed a creative solution to expand the brand’s storytelling and relatability beyond its founder’s story, and overcome misconceptions and prejudices associated with being a special development school.

We named and built the new brand from the ground up. We created an aesthetic that captured the joyful, courageous spirit of the students, and developed brand messaging that highlighted the school’s commitment to excellence in holistic education and well-being. Our brand system is playful and professional, modern without being overly formal, and features a vibrant colour palette and celebratory imagery infused with joy, wonder, and discovery.

AGENCY: The VALO Group | ROLE: brand identity, naming, brand strategy, brand messaging, creative direction, design, website, editorial, copywriting