THE VALO GROUP

The VALO Group is a boutique marketing and fundraising agency invested in purpose. Wanting greater brand consistency and cohesive creative direction, VALO’s brand foundations and strategy needed to be re-established.

I worked closely with VALO’s founder & CEO to build a brand identity that reflects the company’s award-winning expertise and imaginative spirit. I expanded the brand colour palette to build in flexibility and more accurately capture the brand’s balance of masculine and feminine energy, introduced more modern typography, and utilised organic textures and brushstroke flairs that captured VALO’s inherent creativity. I sharpened the brand storytelling and developed brand messaging that always led with authenticity, abundant gratitude, and celebration of humanity. I helped develop pitches and creative concept proposals that nurtured long-term client relationships and won new business across industries as diverse as film production, wellness, education, poverty and homelessness, youth mentorship, and personal branding.

ROLE: brand identity, brand strategy, creative direction, brand development, brand messaging, art direction, design, copywriting, website, social media, event curation